About us
A value driven company in every way.
In 2016, Everyday was founded to help early stage nordic tech companies to the next level. With a business model based on a mix of sweat equity and pay, we also earned a stake in some of the companies we partnered with. During this period, some of these companies accelerated from startups to scaleups, and we have executed a few early stage exits along the way. But we bring the people, culture, tools and methods to get everything and everyone to pull in the same direction for the same thing with us going forward.
Today, a smaller but focused company portfolio makes up a part of our ecosystem. While some of us are currently committed to operational key roles within these companies, others are fully engaged in our new business offering – from working exclusively with early stage companies to also strengthening and developing category defining and market leading companies, organizations and brands in transformation.
There are no short cuts to success. You have to put the effort in. Always. Finish your job so that someone else can shine at theirs. And go that extra mile. But don’t be stupid. Listen to yourself and always keep your eye on the big picture. Ask. Reflect. Share. Work smart. Together. So that you can work your magic. Everyday.
This is how it works: Don’t work with douche bags. Don’t hurt others. Don’t kill the planet. And don’t kill your soul. But do kill your darlings. And love your enemies. Get inspired. Then come back and do it even better. Step out of your comfort zone. Grow. Say yes more often than no. But always dare to say no when things just don’t feel right. If unsure, ask someone you trust. Sometimes, ”I don’t know” is the bravest thing to say in the room. Trust your instinct. Be that round peg in the square hole. Stay hungry. Everyday.
Be honest. Don’t cheat. Be cool and people will be fair with you. Be kind to yourself; open and transparent with others. Represent. And always be yourself. That’s why you are here.
Instant karma’s gonna get you. Everyday.
Enjoy yourself. You know what to do. Everyday.